Volkswagen's Super Bowl message: 'Get Happy'
Volkswagen has released a 60-second Super Bowl commercial called "Get Happy" that continues the German automaker’s tradition of presenting quirky, uplifting ads for the big game.
"Get Happy" features a man continues to talk in a Jamaican accent even though he is from Minnesota. By the end of the spot, several of his co-workers adopt his positive outlook on life and adopt the accent.
According to Volkswagen, the ad “builds on Volkswagen’s heritage of ‘human stories, told simply.’â€
The music for "Get Happy," is sung by reggae legend Jimmy Cliff. Volkswagen also released a teaser ad Jan. 24 called "Sunny Side," with Jimmy Cliff and a number of other people singing in a meadow.
Volkswagen’s "The Dog Strikes Back," in 2012 and "The Force" in 2011 were both widely considered among the best that aired during the Super Bowl in those years.
Contact Brent Snavely: 313-222-6512 or bsnavely@freepress.com
Watch the video
The actual Volkswagen video for "Get Happy," the Super Bowl ad, and "Sunny Side," the teaser ad, can be downloaded here.
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